MERRELL, JEEP COLLABORATE AGAIN

https://media.stellantisnorthamerica.com/newsrelease.do?id=26371&mid=1

Merrell, the world’s leading outdoor footwear brand, and off-road automotive adventure icon Jeep brand have joined forces for a second time to create a collection around Merrell’s newest hiking innovation and the electrified Jeep Wrangler 4xe. Through their mutual love of adventure and the outdoors, the latest collection sees the convergence of Merrell’s Moab Speed 2 and the Jeep brand’s 4xe technologies.

Following the 2023 partnership, which garnered considerable success of the popular Moab 3 hiking boot, the 2024 collaboration specifically focuses on new technologies embodying the future of hiking and off-road exploration. These boots are made to appeal to the way-finders, go-getters and early adopters. The Jeep brand’s electric-vehicle initiatives share common ground with Merrell’s eco-aspirations – mirrored onto the footwear materials.

The Merrell x Jeep Moab Speed 2 unisex shoes are available for purchase in the United States for $180 and Canada for $190. The footwear was specifically designed to emulate their Jeep muses, and outdoor enthusiasts will recognize popular Jeep paint colors, including High Velocity, Tuscadero Pink, Bright White and black.

Additional features include Jeep brand automotive-inspired metallic upper, underlay radiator grille-like mesh, seatbelt-inspired webbing, bold, durable hardware and electric blue trim used on the Jeep 4xe models to add vivid interest – a marker for sustainable driving.

“We are thrilled to collaborate with the Jeep brand again, whose sense of adventure is as daring as our own,” said Merrell Chief Marketing Officer Pallav Tamaskar. “Our design team has incorporated thoughtful, intentional features into our modern, lightweight Moab Speed 2 hiking boot.”

As the latest innovation in hiking from Merrell, the Moab Speed 2 opens the doors to a new generation of hiking shoes, pairing the knowledge and trail insights from the best-selling hiking boot, the Moab. With the latest innovations from athletic hikers across the globe, this product features world-class comfort, traction and breathability, specifically with a FloatPro Foam midsole for lightweight comfort, Vibram lugs designed to increase traction, and recyclable breathable mesh lining, laces and webbing.

“Following a successful run with the first boot, we know our consumers are engaged and look forward to reaching a new audience through this second collaboration with Merrell,” said Kim Adams House, director of licensing and merchandise for Stellantis. “We’re proud to see the bold colors of the Jeep brand and our 4xe technology brought to life in a new future for adventure.”

The collection will be also available at key retailers, including Zappos in the U.S. and Sports Experts in Canada. The deal was facilitated by FCA’s global licensing agency IMG.

For more information visit merrell.com or jeep.com