Tim Urban, a fourth-generation body and paint man (base/clear, tri-stage, pearl) specializing in custom restorations, opened Tampa’s Alternative Koncepts Inc. in January 2010.

Urban specializes in as he puts it “Flamed” things. He is one of 50 or 60 people that were asked to paint a famed “Ridler Car” at the Autorama custom car show in Detroit. In his case, it was the original winner from 1964 that was rebuilt in 2005. He also won an award at the 53rd annual Autorama for his own 1993 Ford Lightning pickup.

A direct repair shop for Hagerty, services also include fabrication and lead work (yes, real lead work), fiberglass and aluminum repair, plastic repair, including plastic welding, specialty detailing, disassembly or assembly, full, partial or area (engine compartment, trunk, etc.) restoration, wiring/wire harness upgrades, and carbon fiber overlay. He also works on imports and has restored a few right-hand drive cars.

Assisting Urban at Alternative Koncepts is his daughter Briana, fifth generation in the family business. Between Urban, Briana, shop manager Christina Hunter and the rest of the employees, there is 100 years of combined experience.

The Alternative Koncepts owner, who likes to work on challenging jobs, eventually will hand the business over to Briana. He looks forward to customers who bring in a car or a motorcycle for which they have love and have affection. As he points out, and we have to agree, that a car or a motorcycle is an extension of that person. “It’s a love for machine. It’s more than transportation, it’s that person,” he says.
Urban will help customers achieve their dream of that “real” car. He prefers to collaborate with a client so that when the finished product rolls out of his shop, the owner and the project are one. 

Alternative Koncepts is at 11611 E. Old Hillsborough Ave., Seffner, and can be reached at (813) 621-4999 or visit