When people hear Jeep Wrangler, the image that usually comes to mind is the brightly colored CJ 7s, YJs and TJs that once filled high school and college-town streets, but just as often, those same vehicles are remembered clawing over rocky trails, throwing dust on back roads and building their reputations on rugged terrain well beyond the city limits. Those nostalgic vehicles, and the carefree memories tied to them, inspired the 2026 Jeep Wrangler Rewind, the sixth release in the brand’s industry-first and yearlong Twelve 4 Twelve campaign. That same retro spirit continues with the Jeep Gladiator Rewind, extending the throwback aesthetic to another iconic nameplate.

Originally unveiled as a one-off concept at the 2025 Easter Jeep Safari on real terrain with real enthusiasts, the Jeep Rewind quickly became one of the most talked about vehicles of the event. The enthusiastic response was so overwhelming that the Jeep brand decided to bring it into production for consumers, a fitting move for a concept that perfectly captures the spirit of the brand.

Retro Reimagining of Jeep Brand Freedom
Jeep brand designers, many of whom grew up in the ‘80s and ‘90s, approached Rewind as a nostalgia‑soaked throwback. This is the generation that came of age surrounded by brightly colored Wranglers, bold graphics, and early gaming and digital design, influences that are once again shaping culture today, from fashion and footwear to music and art.

As those elements made a comeback, the Jeep Wrangler and Gladiator Rewind became an opportunity to channel something personal. That nostalgia hits differently now, tugging at the heartstrings of first cars, first adventures and the sense of freedom that made the Jeep brand iconic. The design team leaned into the colors, patterns and playful details of their youth, taking cues from everything, from early digital visuals and arcade games to the bold, geometric designs once found on iconic 1990s food‑court cups, while ensuring it was wrapped around authentic Jeep capability rooted in iconic Willys legacy.

Exterior highlights:

• Multicolor exterior graphics inspired by the bold hues and patterns of the mixtape and roller skate era
• Limited‑run exterior color palette features vibrant, era‑accurate shades
• Gold accent wheels and tow hooks add a premium, retro‑forward touch
• Off-road tires and steel rock rails
• Painted body-color fender flares
• Limited body-color combinations available, including Bright White, Granite Crystal, Anvil, Gloss Black, Hydro Blue, Joose, Earl (Wrangler only) and Reign.

Interior highlights:

• Bespoke Nappa Leather seats with embossed patterns influenced by classic 8‑bit arcade graphics
• Fun, era‑inspired accent stitching and color‑matched painted interior details
• Unique dot-matrix-inspired shift knob cap, paired with exclusive cupholder plaques for Wrangler and Gladiator, plus a swing‑gate plaque and spare tire cover for Wrangler.

The Jeep Wrangler and Gladiator Rewind special editions are available to order in May and will be priced $1,900 on top of comparably equipped Willys models.

For information, visit www.jeep.com