Mopar, the global original-equipment parts, accessories and customer care brand of Stellantis, has launched a significantly expanded accessories program for U.S.-based dealerships that sell and service Chrysler, Dodge, Jeep and Ram vehicles.  

The new Mopar Affiliated Accessories program offers more than 1,000 popular accessories from well-known and preferred aftermarket supplier partners – and the number of available accessories is quickly growing.  

Whether during the vehicle purchase or any time thereafter, customers have access to a wider choice of trusted aftermarket options than ever before to personalize or enhance the performance of their vehicles.  

“We’re partnering with our most trusted and popular suppliers to enhance convenience and accessory choice options for customers and dealers, providing a one-stop-shop and sales experience,” said Darren Bradshaw, senior vice president of Mopar North America. “By providing easy access to the largest and best selection of available accessories for various vehicle upfits and personalization, we’re working hard to strategically grow our business by enhancing the dealership experience while also looking for more accessory partners who share the same passion for quality and customer satisfaction.”  

All Mopar Affiliated Accessories have been expertly reviewed by Mopar for proper fitment and are guaranteed by each supplier separately. The expanding list of affiliated accessories can be ordered online through the Mopar eStore (https://store.mopar.com/) or at a local dealership. Items are then delivered to the selling dealership for customer pickup or installation. 

Matt Godfrey, general sales manager at Golling Chrysler, Dodge, Jeep and Ram in Bloomfield Hills, Mich., has seen some impressive results from the newly expanded program. “The Mopar Affiliated Accessories program enhances customer experience by offering easy access to the most popular accessories that buyers crave,” said Godfrey. “We’ve seen a definite increase in the amount of upfits from the program and at the end of the day, our dealership and our customers win with this one-stop-shop option.”