Next year marks a milestone for the Jeep brand, celebrating 85 uninterrupted years of trailblazing heritage. No pauses. No off seasons. Just a legacy of relentless adventure. To honor 8½ decades of freedom, capability and iconic design, the Jeep brand has launched the bold, new, Twelve 4 Twelve celebration, a yearlong tribute as legendary as the brand itself.
Starting in November, a new Jeep Wrangler buzz model will be revealed every month for the next 12 months. This exciting campaign puts the Jeep brand’s legendary spirit front and center, honoring a legacy built on innovation, individuality and more than 7 million Wranglers sold.
Exploding first onto the scene, with unmatched power and presence, is the new 2026 Jeep Wrangler Moab 392. Power and performance are amplified by a 6.4-liter, 470-horsepower, V-8 engine with 470 pounds-feet of torque, 17-inch beadlock-capable wheels, 35-inch all-terrain tires, 4.56 axle ratio and more.
“The first release in our Twelve 4 Twelve series is the Jeep Wrangler Moab 392 edition, a purpose-built powerhouse that delivers exceptional value and performance. Engineered with a no-frills, back-to-basics philosophy, it proudly reflects the core legacy of the Jeep brand,” said Bob Broderdorf, CEO of Jeep.
Each new Jeep Wrangler drop will be supported through the yearlong marketing campaign “Operation Airdrop,” designed to run across the brand’s digital and social media channels. The first video in the series (https://www.youtube.com/watch?v=aUqoXJt7Z7g), revealing the Moab 392 edition, has been launched.
Viewers who watch the “Operation Airdrop” launch film and the following videos in the series, along with those who visit Jeep.com, can catch clues about the future Twelve 4 Twelve editions by following the feathers.
"While the term ‘airdrop’ might hold an entirely different meaning today, for the Jeep brand it is an acknowledgment of a brand-defining moment – the parachuting of the Willys MB onto battlefields nearly 85 years ago," said Olivier Francois, global chief marketing officer, Stellantis. "There is no other automotive brand that holds this kind of history in America. So, as we prepare to launch the first in our 'Operation Airdrop' video series, each special-edition release will serve as a symbolic airdrop in our yearlong marketing campaign – uniting product, place and purpose."
The next Jeep Wrangler limited-edition model will drop on Dec. 12.
